Matt Cutts works for the search quality group in Google, specializing in SEO (search engine optimization) issues. He is also the guy who advises all of us how to get better website visibility through our SEO efforts.
A reporter at USA Today interviewed Matt (video below) and asked him a handful of questions about how to improve our website visibility. The responses Matt gives are some of the best super-simple Google SEO tips any small business owner or entrepreneur would want to know.
Matt talks about getting higher rankings by thinking about the terms customers may use while searching and using those terms to appear in search results. How to use title and description tags and where they appear in the SERPs (search engine results pages). How to get people to link to your website. How to come up with compelling ideas that will help you appear higher in the SERPs. Common Google misconceptions to small business owners. Why blogs are so important for your SEO? And how to tell Google your website exists.
Here are a few links you might find helpful after watching the video:
Resource: Free SEO Character Counter
Article: Newbie SEO Lesson | Page Titles & Descriptions
Free Google Services to Help Your SEO: Google Places | Webmaster Tools | Submit Your Site
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