If you type in your business name in Google, Yahoo!, or Bing, it will most likely appear on the first page. But, if a potential customer uses “keywords” in their search that are relevant to your business, do you still come up on the first page of Google?
61 million local search inquiries are conducted online every day, according to The Kelsey Group. This means your website needs to be optimized to appear on the first page of results in your region and categories. And those searchers turn into customers if they like what you have to say on your website. In fact, TMP Directional Media found that over 82 percent of persuaded searchers actually contacted a business offline (phone call or in-person visit) and 61 percent of those people made purchases.
SEO helps your website get noticed by your potential customers when they’re searching for a solution to their problem (just like they used to do with yellow pages in the old days).
You may have come across this site via Google, Yahoo, or another search engine. If you had typed in “Website Blueprint.” No problem, this site is on the first page of Google. But, if you searched, “seo charleston west virginia,” it’s not automatic that you would find this site on the first page of Google (but, you do). That’s where SEO comes in to play. We make sure that our client websites contain the correct copy/text/keywords – in the correct places – with the correct frequency — so your website has maximum exposure to Google and the other search engines.
We love that of our 50+ client websites, each and every one of them show up on the first page of Google for the key search terms that consumers would use to find their business online.
While I already had a solid website, and a presence in appropriate social networking circles, these efforts were still not producing the results I was hoping for. Greg initiated some simple search engine strategies (and implemented a few “trade secret” maneuvers), that brought my site a significant increase in traffic immediately. Had I not experienced it myself, I would not have believed the difference. After a month of enjoying the increased site traffic, I can honestly say that the traffic has, indeed, produced increased bookings and sales. I’m sold on Greg Murray and Website Blueprint. – Mike Winland, Mike Winland Studios
Here is what we’ll do with your website:
Evaluate
By reviewing your website and talking with you, we’ll discover current strengths and weaknesses of the content and keywords now on your web pages, as well as in its code (under the hood).
What are Your Competitor’s Doing?
We also take a close look at your competitor’s website to understand the keywords they’re using and how they’re using them to trigger Google. This type of analysis is crucial if you’re just starting an SEO campaign or if your competitors are ahead of the game.
Title Tags and Meta Tag Optimization
Sounds geeky, doesn’t it? In the code of your web page (or under the hood as we call it) are special places that Google and the search engines look to discover what your website is about so it will show up for the appropriate searches. After we maximize your meta/under-the-hood content, you’ll not only be maximized for Google, but the wording that appears on the Google search pages will be certain to persuade potential customers to click your link and visit your site.
Google Sitemap and Webmaster Tools
Did you know that Google will provide you special tools and code that can be utilized behind-the-scenes and under-the-hood of your website? That’s ok, that’s why we’re here. Anyhow, the result is that these resources are a way search engines are informed of all the important files in your website…which means more exposure for your site in search results.
HTML Source Code
Yuk! Even if your website is loaded with great keywords, meta tag info, and a Google sitemap, there are still plenty of ways your website may respond poorly with search results. We slide under the hood and rearrange code as necessary so that the search engines see what we want, while removing or rearranging the fat behind-the-scenes so Google, Yahoo!, and MSN doesn’t have to work hard to find the right information under-the-hood in your source code.
Search Engine Submissions
Google, Yahoo!, and MSN provide a place online for you to let them know your website is open for business. Adding your website to their directory can provide new traffic to your website, which may not have occurred otherwise.
Image Optimization
Ever hover your mouse over an image on a web page and see some text pop-up? This is another sweet little spot to add more relevant keywords for Google to grab. These are called “alt tags,” and we’ll make sure yours are optimized to further increase the traffic to your website.
Weekly Email Report
We will have Google provide you a weekly email update that contain all the keywords people are using to find your website in the search engines. You can even access this information online 24/7. This gives you new ideas for new keywords to build on, and saves you many hours in the future researching your keywords in the search engines. Ahhh, more free time. Love it!
