The jobs of website designer, website developer, website marketer and webmaster are not one in the same. But, if you had to choose one to keep on the payroll, it’s probably a webmaster. That’s because a webmaster should be able to manage basic updates and maintenance for your website, but can also interact with other specialists for the times that the skill set needed is not in your webmaster’s wheelhouse.
How can you hire a competent webmaster? Here are five questions to ask:
1. Is Your Own Website WordPress?
We recommend WordPress for 90% of small business websites. That’s because it’s the most popular platform and offers the most opportunities for finding qualified people to help you manage it. If your webmaster’s website isn’t a WordPress site, cross them off your list. If they do have a WordPress website, review it to make sure its quality is acceptable for your needs.
2. How Many WordPress Websites Do You (and Have You) Managed?
Only managing their own WordPress website isn’t enough. If you want reliable help, your webmaster better have managed at least five WordPress websites.
3. How Long Have You Been Managing WordPress Websites?
Experience comes through plenty of late nights. If your potential webmaster doesn’t have over a year of deep experience, you don’t want them managing your website.
4. Can You Provide References?
If you’ve made it this far, your webmaster has told you they have managed at least five WordPress websites. If they can’t provide you a reference or contact information for those fellow business owners, they probably aren’t telling you the truth.
5. How Would You Grade Your Knowledge and Experience for the Following?
The numbers below in parenthesis are the minimal grades I would accept. If your potential webmaster has made it this far in the process and seem “close enough” with the grades below, you will at least know their strengths and weaknesses. That way you’ll know when to hire a specialist to take care of particular responsibilities if needed.
- Updating Plugins (Minimum Grade: 9 out 10)
- Updating Themes (Minimum Grade: 9 out 10)
- Working with Web Hosts (Minimum Grade: 8 out 10)
- Website Security & Backups (Minimum Grade: 8 out 10)
- HTML and CSS Coding (Minimum Grade: 7 out 10)
- Google Analytics (Minimum Grade: 6 out 10)
- Google Webmaster Tools (Minimum Grade: 6 out 10)
- Graphic Design (Minimum Grade: 6 out 10)
- SEO: Search Engine Optimization (Minimum Grade: 5 out 10)
- Email Marketing (Minimum Grade: 5 out 10)
- Social Media (Minimum Grade: 5 out 10)