Are you promoting your website address anywhere and everywhere you can? If your business name is spoken, written, or displayed anywhere, your web address should be the next piece of information that is seen or heard. And whenever possible, prominently. Some would argue sharing your website address is even more important today than your slogan or positioning statement. What do you think? Take a look at the list below.
Did I leave one out? Comment at the end and let me know.
- Business cards
- Letterhead
- Envelopes
- Thank you cards
- Business forms
- Fax cover sheets
- Radio ads
- Print ads
- Billboards
- Yellow Pages
- Press releases
- As part of classified ads you place
- During any type of free media exposure
- Community sponsorships
- Local business directories
- Word of mouth – To prospects and customers
- Word of mouth – Friends and family
- Word of mouth – Your staff to their contacts
- Brochures
- Sales literature
- Displays at your Chamber of Commerce
- Displays at local group and association locations
- Displays at other businesses
- Cork boards at your grocery store, coffee shop, library, gym, etc…
- On promotional items (hats, t-shirts, magnets, pens, etc…)
- Your store window
- After-hours voice mail
- Line holding message
- Event and conference signage
- Permanent outdoor signage
- Lawn signs
- On company vehicles
- On out-of-office company equipment
- On company uniforms
- Car door magnet
- Window decals or bumper stickers
- In local guest books
- On donation wall hangers at the convenience store
- Your license plate…darn, not enough room
Did I forget one? Leave a comment and add to the list.
