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There are three ways to promote your website: via search engines, locally, and online through social networking. We touched on search engines during Step 3 – “Get Clicked.” Let’s discuss the other two methods.
Promoting your website locally simply means that your web address should be displayed everywhere that your business is seen or heard in the public eye. This includes your radio commercials (which is a great advertising vehicle to get your web address out there), as well as your print stuff – billboards, phone book, business cards, brochures, and so on. In other words, if your business name is spoken, written, or displayed anywhere, your web address should be the next piece of information that is seen or heard.
The other vehicle for promoting your website is the world of social media and social networking, which offers plenty of online options for getting your website address out to the public.
If you’re not someone who spends idle time on the internet, don’t worry about the element of social media and networking right now. But, if you are a bit of an internet junkie, then you should definitely get involved with some social networking sites. The three I recommend are Twitter, LinkedIn, and Facebook. All three of these venues will give you a great place to get noticed online, while providing great opportunities to display a link to your website.
You can also promote your site online in local forums or commenting on local blogs. Try to find websites in your area that have blogs that you can comment on. Perhaps your local Chamber has one. The primary reason why “commenting” on local blogs and forums is important is that it allows you the opportunity to include a link to your website. That’s why we do it. Sure, lending your voice to an online conversation allows others in your community to become more familiar with you, but the ability to add that link to your website is promotion…and that’s the name of the game. Just remember that if you are going to comment on blogs, bring something to the conversation. Don’t just put a link to your website by itself; that’s bad form.
Once you have a website you’re proud of, you’ll want to get the word out. Promoting your site locally and through social media are two cost effective ways to do it.
Attract. Persuade. Connect.
Website Blueprint Architect