Small business owners need a blog. But not so they can tell people what they had for lunch (there’s enough of that on Facebook and Twitter). A blog for a Main Street business is a type of website that displays posts about what’s happening with your business.
What’s a blog? The cleanest description I’ve read is:” A blog is a web page made up of usually short and frequently updated posts that are arranged chronologically—like a ‘what’s new’ page or a journal.”
Business blogging started in 1999, and since then has exploded to over 100 million blogs today. But don’t think you’ll be lost out in sea of cyber-posts. There are many techniques for how you can (and should) utilize your blog to build your small business.
Unlike a personal blog that is usually opinions or a personal diary, a small business blog should be used to deliver helpful information to customers and prospects. A blog for your small business is a great way to share your expertise, build additional web traffic, and connect with potential customers.
Blog software is easy to use. You simply type out your posts, which is as easy as typing an email. Then link to resources, and publish to your blog with just a few clicks of the mouse. I recommend the blogging software WordPress.
Blogging is a low-cost alternative to having a web presence , but you want both if at all possible. But for small business owners without the time to learn HTML (and who does?) or the money to hire a professional web designer or developer, blogging offers an inexpensive method to establish your company’s presence online.
Updating a blog is fast and can be done pretty easily with a little initiative to learn a few steps. This is a cost-effective option to shelling out bucks for a web designer.
Your small business blog will allow you to share your expertise, knowledge, and company news with a growing audience of potential customers. And with an email service like Aweber, your blog posts can automatically be emailed to your email list. Sweet!