If you want your website to rank higher and more often in Google (or any other search engine), it’s essential that you know a handful of techniques regarding SEO (search engine optimization).
When you optimize your web pages so Google can more easily find you, you’re sure to be found much more often when prospects are searching for your products or services while searching online. If you can take advantage of the five tips that follow, your web pages will receive more traffic from the people you really want to find you…potential clients and customers.
The most important word to remember through each of these tips is, “keywords.” Think of keywords as search engine magnets. The more relevant keywords you have, in the right places on your pages, the more energy you are giving Google to find your website and have it appear in search results.
Tip #1: Page Titles
Page titles appear as the headline in Google search results. You should have page titles that are both relevant to what’s on that specific page, as well as keyword rich. Google allows you to use up to 60 characters in your page title, so maximize that real estate wisely. A perfect headline example for an accountant in Raleigh, NC may be: “Raleigh Accounting Services | Acme Accounting & Bookkeeping.” That took up 59-characters and contained several keywords that may be used when someone is looking for an accountant in Raleigh, NC. See how easy this is? :)
Tip #2: Page Descriptions
When you’re looking at any search result in Google, the non-bold text under the page title is a “page description.” Google allows you to utilize 150-160 characters for your page description. Use the same rules as the page titles tip, but also think of these characters as a mini-ad for the content that’s on the specific page your optimizing. To follow up on the Raleigh, NC accountant example above, your page description may be: “Acme Accounting and Bookkeeping is a local Raleigh, NC firm specializing in accounting, write up, bookkeeping, payroll and tax preparation services.” That’s 148 characters that contains both a perfect description of your home page, which is also keyword rich.
Tip #3: Maximizing Page Content
The power of keywords also extends to the content on your web pages. Although your page copy doesn’t appear in the Google search results, Google will index this content to make sure it matches up with your page title and page description. You’re going to want at least 300 words on each of your pages for Google to index (500 is even better). Be sure your keywords are mentioned close to 3-5% of the page content. This means in our example, that the words, “Raleigh, NC Accounting” should be mentioned in some form at least 15 times in a 500 word page. But remember, you don’t want to make your keywords feel “stuffed” into your page. Spread them out, so they feel natural, and not forced.
Tip #4: More Content-Rich Pages = More Juice
The more content-rich pages you feed Google, the more juice you have on your site to be found by search engines. The best way to do this is by having a blog as part of your website. A blog is a simple way to produce weekly, bi-weekly, or even monthly articles, posts, or company information that can be picked up by Google. Not only do more pages give Google more information to find you (and display you in more search results), it also keeps your site fresh with content, which is another thing that Google loves.
Tip #5: The Power of Inbound Links
Each tip above is something you can do to your actual web pages that can improve your Google visibility, but this is a tip you can’t do yourself. You need earn it or ask for it. But, this SEO tip can sometimes be the most advantageous. Get as many links as you can to your website from other websites. These are “inbound links” and Google loves them. When other websites have a link to your website, Google will see your website as authoritative and more important. But, not all inbound links are created equal. The bigger the website you can get to link to you, the more impressed Google will be. Start with your Chamber of Commerce website, and keep it going from there.
Bonus Tip – Remember, “keywords” still matter in links. A link to your site (or even within your site) that is hyperlinked as a keyword is much (MUCH) more valuable than just a hyperlink that says, “click here” or “www.yourwebsiteaddress.com.”