SEO (Search Engine Optimization) for small business websites is like the wild-wild west. There are thousands of web pages and dozens of books out there on maximizing SEO for your small business website. And many skilled professionals out there telling small business owners how it all works. These days it’s all about getting that Google Juice.
For a small business owner looking to get people to find their website by searching keywords in Google, the process of getting you on the first page of the list locally is a relatively easy process. The hard part about SEO is if you were trying to compete nationally. That’s because when you’re searching for a generic product or website, you don’t add a location into your search terms. When you’re looking for something locally, you naturally always add your location to your search. Getting your dry cleaning business to the first page of Google is hard under the search term, “dry cleaner.” But, getting that same business to show up under “dry cleaner Pittsburgh” is much less difficult as you learn how it’s done.