How to Choose a Domain Name

How to Choose a Domain NameDomain names have become as scarce as beachfront real estate. No, they’re not expensive, but it is getting more difficult to find a good one for your business. Here are 3 great tips on how to choose the best domain name for your small business:

Match Your Business Name (or…).

Hopefully, a domain name that matches your business or company name is available. If it isn’t, consider a subtle variation. For instance, if your business name is Jake’s Bookstore and jakesbookstore.com is not available, consider incorporating your local town/city/region into the name (it will serve you well for Google SEO purposes). For instance, you might want to use a variation such as jakesbookstorebuffalo.com or jakesbookstoremiami.com.

Be Sure Your Domain Names is Not too Long.

If your business name is Benson, Jacobs, and Duffield Law Offices or Wooldridge and Sons Heating and Cooling, you may be tempted to create one long domain name. Stay under 20-characters for your domain name if possible. 15 or less is even better. For the two business names just mentioned,  you may want to try bjdlaw.com or wooldridgeandsons.com. Taking long business names to shorter (or available) domain names can take some thinking, so be sure to jot down plenty of ideas to choose from.

Stick Exclusively to .com Domain Names.

You may be tempted to use .biz, .net, .info, etc., domain name extensions. I don’t recommend it. People are just too used to using the .com domain name. The only exceptions are if you qualify for an .edu or .org domain name. The only other exception would be if you’re a B2B (business-to-business) company. If so, you can consider using a .biz domain name. However, just realize that many people will still make the mistake and enter the .com extension by habit.

By remembering these 3 tips, you’ll be sure not make any big mistakes in choosing the best domain name for your small business.