Website Blueprint was created for busy small business owners. This is the first book every entrepreneur should read in order to understand everything that’s required to have a successful online presence.
This isn’t your typical confusing “how to build a website” book. It’s a guide that describes (in step-by-step detail) how to create/recreate, manage, and market the perfect small business website.
You’ll find easy to follow directions on getting organized, finding a designer even when you’re on a budget, and how to reduce the time and stress of getting your website online. It even includes do-it-yourself tips on Google SEO (search engine optimization), email marketing, business blogging, social media, and more.
Table of Contents
Chapter 1: The Perfect Small Business Website
Chapter 2: Ready. Set. Go.
Let’s Get Organized- p.7
Back It Up – p.9
Your Web Host – p.11
Your Domain Name – p.13
Your Email Address – p.18
Chapter 3: Meet WordPress and Google Apps
WordPress: Your Website Platform – p.21
Your Google Apps Account – p.23
Chapter 4: Finding Help
Choices-Choices-Choices – p.31
Working with Your Web Developer – p.39
Chapter 5: Design, Layout, Content
Selecting Your Website/Blog Theme- p.43
Layout and Design Tips – p.47
Website Copy: Words that Sell – p.51
Chapter 6: SEO: Search Engine Optimization
The Power of SEO – p.55
Step-by-Step SEO – p.57
Chapter 7: Email Marketing
The Power of Email Marketing – p.69
Aweber Setup – p.82
Chapter 8: The Business of Blogging
The Power of a Blog – p.95
WordPress Setup – p.99
Chapter 9: Promotion
Local Promotion – p.109
Online Promotion – p.112
PPC/AdWords Advertising – p.113
Chapter 10: Social Media
Twitter – p.122
Facebook – p.125
LinkedIn – p.128
YouTube and Flickr – p.133
Chapter 11: What Could Be Left?
Maintenance, Upkeep, and the Big Backup – p.143
Your Backup Game Plan – p.145
Taking a Test Drive – p.148
Google Analytics and Web Stats – p.149
Learning Resources – p.156
Chapter 12: A WordPress Tour – p.161
