Website Blueprint was created for busy small business owners. This is the first book every entrepreneur should read in order to understand everything that’s required to have a successful online presence.

This isn’t your typical confusing “how to build a website” book. It’s a guide that describes (in step-by-step detail) how to create/recreate, manage, and market the perfect small business website.

You’ll find easy to follow directions on getting organized, finding a designer even when you’re on a budget, and how to reduce the time and stress of getting your website online. It even includes do-it-yourself tips on Google SEO (search engine optimization), email marketing, business blogging, social media, and more.

Table of Contents

Chapter 1: The Perfect Small Business Website

Chapter 2: Ready. Set. Go.

Let’s Get Organized- p.7

Back It Up – p.9

Your Web Host – p.11

Your Domain Name – p.13

Your Email Address – p.18

Chapter 3: Meet WordPress and Google Apps

WordPress: Your Website Platform – p.21

Your Google Apps Account – p.23

Chapter 4: Finding Help

Choices-Choices-Choices – p.31

Working with Your Web Developer – p.39

Chapter 5: Design, Layout, Content

Selecting Your Website/Blog Theme- p.43

Layout and Design Tips – p.47

Website Copy: Words that Sell – p.51

Chapter 6: SEO: Search Engine Optimization

The Power of SEO – p.55

Step-by-Step SEO – p.57

Chapter 7: Email Marketing

The Power of Email Marketing – p.69

Aweber Setup – p.82

Chapter 8: The Business of Blogging

The Power of a Blog – p.95

WordPress Setup – p.99

Chapter 9: Promotion

Local Promotion – p.109

Online Promotion – p.112

PPC/AdWords Advertising – p.113

Chapter 10: Social Media

Twitter – p.122

Facebook – p.125

LinkedIn – p.128

YouTube and Flickr – p.133

Chapter 11: What Could Be Left?

Maintenance, Upkeep, and the Big Backup – p.143

Your Backup Game Plan – p.145

Taking a Test Drive – p.148

Google Analytics and Web Stats – p.149

Learning Resources – p.156

Chapter 12: A WordPress Tour – p.161